Environment variables and macro tokens are not expanded in "Build Context" and "Additional Build Arguments".

It works in other fields like "Repository Name" or "Tag" so I'd expect it to work in other fields too.

Log output:
$ docker build --build-arg groupId=$GROUPID --build-arg=artifactId=$ARTIFACTID -t com.corp.product.logic:0.0.3-20160323114446-1623.e3d2d822 --pull=true $WORKSPACE/docker/$GROUPID.$ARTIFACTID

"com.corp.product.logic:0.0.3-20160323114446-1623.e3d2d822" is evaluated from $GROUPID and $ARTIFACTID entered in fields "Repository Name" and "Tag".

"--build-arg groupId=$GROUPID --build-arg=artifactId=$ARTIFACTID" is the original value entered in "Additional Build Arguments".