Index: src/main/java/hudson/plugins/ircbot/IrcNotifier.java
===================================================================
--- src/main/java/hudson/plugins/ircbot/IrcNotifier.java	(revision 12694)
+++ src/main/java/hudson/plugins/ircbot/IrcNotifier.java	(working copy)
@@ -8,6 +8,7 @@
 import hudson.model.AbstractBuild;
 import hudson.model.Hudson;
 import hudson.model.Result;
+import hudson.model.Run;
 import hudson.scm.ChangeLogSet;
 import hudson.scm.ChangeLogSet.Entry;
 
@@ -23,13 +24,15 @@
 
     private static final Logger LOGGER = Logger.getLogger(IrcNotifier.class.getName());
     
-    static final void perform(AbstractBuild build, List<String> channels) {
+    static final void perform(AbstractBuild build, List<String> channels, boolean nag) {
         if (build.getPreviousBuild() != null) {
             // only broadcast change of status
             if(build.getResult() != null && build.getPreviousBuild().getResult() != null){
                 if (!build.getResult().toString().equals(
                         build.getPreviousBuild().getResult().toString())) {
                     publish(build, channels);
+                } else if (nag && build.getResult() != Result.SUCCESS) {
+                	publish(build, channels);
                 }
             } else {
                 LOGGER.warning("results should not be null! current: " + build.getResult() + " previous: " + build.getPreviousBuild().getResult());
@@ -54,6 +57,12 @@
 
     private static void reportFailure(AbstractBuild build, List<String> channels) {
         String status = "failed";
+        Run previous = build.getPreviousBuild(); 
+        if (previous != null) {
+        	if (previous.getResult() == Result.FAILURE) {
+        		status = "still failing";
+        	}
+        }
         String suspects = calculateSuspectsString(build.getChangeSet());
         IrcPublisher.DESCRIPTOR.bot.sendNotice(channels, build
                 .getProject().getName()
@@ -77,6 +86,12 @@
 
     private static void reportUnstability(AbstractBuild build, List<String> channels) {
         String status = "unstable";
+        Run previous = build.getPreviousBuild(); 
+        if (previous != null) {
+        	if (previous.getResult() == Result.UNSTABLE) {
+        		status = "still unstable";
+        	}
+        }
         String suspects = calculateSuspectsString(build.getChangeSet());
         IrcPublisher.DESCRIPTOR.bot.sendNotice(channels, build
                 .getProject().getName()
Index: src/main/java/hudson/plugins/ircbot/MavenIrcReporter.java
===================================================================
--- src/main/java/hudson/plugins/ircbot/MavenIrcReporter.java	(revision 12694)
+++ src/main/java/hudson/plugins/ircbot/MavenIrcReporter.java	(working copy)
@@ -31,12 +31,14 @@
      */
     protected List<String> channels = new ArrayList<String>();
     
+    private boolean nagMode;
+    
     /**
      * @see hudson.maven.MavenReporter#end(hudson.maven.MavenBuild, hudson.Launcher, hudson.model.BuildListener)
      */
     @Override
     public boolean end(MavenBuild build, Launcher launcher, BuildListener listener) throws InterruptedException, IOException {
-        IrcNotifier.perform(build, channelList());
+        IrcNotifier.perform(build, channelList(), nagMode);
         return true;
     }
     
@@ -60,6 +62,14 @@
         return sb.toString().trim();
     }
     
+    public boolean getNagMode() {
+    	return nagMode;
+    }
+    
+    public void setNagMode(boolean nagMode) {
+		this.nagMode = nagMode;
+	}
+    
 
     /**
      * @see hudson.maven.MavenReporter#getDescriptor()
@@ -98,6 +108,10 @@
                     }
                 }
             }
+            String nagMode = req.getParameter("nagMode");
+            if (nagMode != null) {
+            	result.setNagMode("on".equals(nagMode) || "true".equals(nagMode));
+            }
             return result;
         }
     }
Index: src/main/java/hudson/plugins/ircbot/IrcPublisher.java
===================================================================
--- src/main/java/hudson/plugins/ircbot/IrcPublisher.java	(revision 12694)
+++ src/main/java/hudson/plugins/ircbot/IrcPublisher.java	(working copy)
@@ -40,6 +40,11 @@
      * channels defined at the descriptor level.
      */
     public List<String> channels = new ArrayList<String>();
+    
+    /**
+     * Set to true if the irc publisher should nag for consecutive non-successful builds
+     */
+    private boolean nagMode;
 
     /**
      * 
@@ -53,7 +58,7 @@
      */
     public boolean perform(Build<?, ?> build, Launcher launcher,
             BuildListener listener) throws InterruptedException, IOException {
-        IrcNotifier.perform(build, channelList());
+        IrcNotifier.perform(build, channelList(), nagMode);
         return true;
     }
 
@@ -62,6 +67,14 @@
                 : channels;
     }
 
+    public void setNagMode(boolean nagMode) {
+		this.nagMode = nagMode;
+	}
+
+    public boolean getNagMode() {
+    	return nagMode;
+    }
+    
     /**
      * For the UI redisplay
      * 
@@ -242,6 +255,10 @@
                     }
                 }
             }
+            String nagMode = req.getParameter("nagMode");
+            if (nagMode != null) {
+            	result.setNagMode("on".equals(nagMode) || "true".equals(nagMode));
+            }
             return result;
         }
 
Index: src/main/resources/hudson/plugins/ircbot/IrcPublisher/config.jelly
===================================================================
--- src/main/resources/hudson/plugins/ircbot/IrcPublisher/config.jelly	(revision 12694)
+++ src/main/resources/hudson/plugins/ircbot/IrcPublisher/config.jelly	(working copy)
@@ -10,4 +10,8 @@
   	<input class="setting-input" name="channels"
       type="text" value="${instance.channels}"/>
   </f:entry>
+  <f:entry title="Nag Mode"
+  	description="Publish results for consecutive non-successful builds">
+    <f:checkbox name="nagMode" checked="${instance.nagMode}"/>
+  </f:entry>
 </j:jelly>
\ No newline at end of file