I have setup a RabbitMQ server on a VM in my machine - I have verified through Rabbit MQ web client as well as python code that I am able to publish and receive messages in and out of a queue.
 
I have setup Jenkins in another VM and installed Jenkins. I have verified that from this machine I am able to publish/ subscribe messages using the RabbitMQ server. 
 
I've installed RabbitMQ Build Trigger plugin and configured the Rabbit MQ queue in the settings section. I've also verified that the test connection is successful. The settings are as shown here: .
 
I've configured a test job and set the token in build trigger to "TOKEN", as shown here:

 
I am publishing a message using RabbitMQ's management web front end, as shown here:

 
The issue is that I don't see a build getting triggered on Jenkins.
 
Is there something I am missing in my setup?

Any help will be greatly appreciated.

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UPDATE -  June 7 2017: When I enabled debug logging in Jenkins settings for the plugin, the log indicates that it is receiving the message, thus:

Jun 07, 2017 11:56:25 AM INFO org.jenkinsci.plugins.rabbitmqconsumer.logger.MessageLogger onReceive
Receive: (application/json) {"project": "TestProject", "token": "TOKEN", "parameter": [\{"name": "key1", "value": "value1"}, \{"name": "key2", "value": "value2"}, \{"name": "key3", "value": "value3"}]}
Jun 07, 2017 12:00:47 PM INFO org.jenkinsci.plugins.rabbitmqconsumer.logger.MessageLogger onReceive
Receive: (application/json) {"project": "TestProject", "token": "TOKEN", "parameter": [\{"name": "key1", "value": "value1"}, \{"name": "key2", "value": "value2"}, \{"name": "key3", "value": "value3"}]}
Jun 07, 2017 12:02:04 PM INFO org.jenkinsci.plugins.rabbitmqconsumer.logger.MessageLogger onReceive
Receive: (application/json) {"project": "TestProject", "token": "TOKEN", "parameter": [\{"name": "key1", "value": "value1"}, \{"name": "key2", "value": "value2"}, \{"name": "key3", "value": "value3"}]}
 
Is the way I set the token value in the above settings correct?