oleg_nenashev told me in https://github.com/jenkinsci/cloudbees-jenkins-advisor-plugin/pull/33 that we can now add in the plugin the metadata to reference the changelog and the plugin logo.

Ref: 

• https://github.com/jenkinsci/maven-hpi-plugin/pull/68
• https://issues.jenkins-ci.org/browse/JENKINS-45740

Sample:

https://github.com/jenkinsci/configuration-as-code-plugin/pull/989/files

https://github.com/jenkinsci/cloudbees-jenkins-advisor-plugin/releases