In Jenkins job, use parameter ${SERVICE_NAME} in repository, but still got failed. 

Error log from Jenkins is as below.
ERROR: Name must follow the pattern '^[a-zA-Z0-9]((\.||_|-)[a-zA-Z0-9]+)*$'
ERROR: Name must follow the pattern '^[a-zA-Z0-9]((\.||_|-)[a-zA-Z0-9]+)*$'
at hudson.util.FormValidation._errorWithMarkup(FormValidation.java:268)
at hudson.util.FormValidation.errorWithMarkup(FormValidation.java:254)
at hudson.util.FormValidation.error(FormValidation.java:145)
at hudson.util.FormValidation.error(FormValidation.java:170)
at org.jenkinsci.plugins.docker.commons.credentials.ImageNameValidator.validateName(ImageNameValidator.java:289)
at org.jenkinsci.plugins.docker.commons.credentials.ImageNameValidator.validateUserAndRepo(ImageNameValidator.java:115)
at org.jenkinsci.plugins.docker.commons.credentials.DockerRegistryEndpoint.imageName(DockerRegistryEndpoint.java:331)
at com.cloudbees.dockerpublish.DockerBuilder.getRepo(DockerBuilder.java:252)
at com.cloudbees.dockerpublish.DockerBuilder$Perform.getImageTags(DockerBuilder.java:336)
at com.cloudbees.dockerpublish.DockerBuilder$Perform.exec(DockerBuilder.java:305)
at com.cloudbees.dockerpublish.DockerBuilder$Perform.access$100(DockerBuilder.java:291)
at com.cloudbees.dockerpublish.DockerBuilder.perform(DockerBuilder.java:262)
at hudson.tasks.BuildStepMonitor$1.perform(BuildStepMonitor.java:20)
at hudson.model.AbstractBuild$AbstractBuildExecution.perform(AbstractBuild.java:816)
at hudson.model.Build$BuildExecution.build(Build.java:199)
at hudson.model.Build$BuildExecution.doRun(Build.java:164)
at hudson.model.AbstractBuild$AbstractBuildExecution.run(AbstractBuild.java:524)
at hudson.model.Run.execute(Run.java:1899)
at hudson.model.FreeStyleBuild.run(FreeStyleBuild.java:44)
at hudson.model.ResourceController.execute(ResourceController.java:107)
at hudson.model.Executor.run(Executor.java:449)
Build step 'Docker Build and Publish' marked build as failure